He should be experienced. In design, UX and also as a creative in digital ad agencies. And not just any agencies - you want those award-winning suckers that steal all the biggest clients. Perhaps even someone like Adidas, AXA, Danone, O2, Nokia or Vodafone.
But what good is any of this, if the designer doesn’t understand code and the whole technology under the hood? He should be able to speak the developers’ language and work closely with them.
Well, let me introduce myself.